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BOX OFFICE

Toy Story 5 opened to $160 million

The biggest launch of the year and a franchise record.

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THE RECORD

Thirty years on, still royalty

It opened bigger than any of the four films before it.

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THE SECRET WEAPON

Taylor Swift helped get it there

Her song hit No. 1 before the movie even opened.

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WHY IT WORKS

Nostalgia for parents, novelty for kids

The films are built to play to both at once.

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THE TAKEAWAY

A win for theaters everywhere

A launch north of $300 million worldwide proves audiences still show up.

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